TCF Careem campaign concludes positively for the cause of education
Marking the successful conclusion of Careem’s TCF car type campaign, The Citizens Foundation (TCF) received a cheque of PKR 6.6 million from Careem in a small ceremony at Careem House on Tuesday. These funds will help TCF run the operations of almost 3 schools for an entire year.
The cheque was presented by Careem’s Managing Director, Mr. Junaid Iqbal and received by the Director of The Citizen Foundation, Mrs. Bushra Afzal.
The campaign was launched by Careem in Ramadan 2018 in an effort to support TCF’s mission of educating the less privileged children of Pakistan. The donated amount will help TCF get more children from impoverished communities into schools. During the entire holy month, a separate car type was created by TCF’s name. Passengers who selected the TCF car type paid Rs. 20 above the regular GO+ fare to raise funds for the cause of education. Careem’s MD, Junaid Iqbal, pledged to match the amount collected and maximize the donations.
“Careem has been a really supportive partner in TCF’s journey of making education more accessible for Pakistan’s children. With Careem’s reach in the masses they cater to, it was a great idea to introduce this car type and bring greater awareness among people about TCF’s work. The small donation for Rs. 20 allowed many more people to contribute their bit to education for the less privileged. We remain ever grateful for this kind gesture and look forward to our continued collaboration for a better Pakistan,” said Director of TCF, Mrs. Bushra Afzal.
Careem plans to continue its partnership with TCF and together the two organizations aim to come up with similar meaningful ways to create awareness among people as well as to raise funds for those in need.
“As a company from the region, Careem is dedicated to simplifying the lives of our citizens. We remain committed to giving back to all communities in Pakistan– especially our underprivileged youth who should be in schools and not on the streets. We felt the urgency to act and we are immensely proud to be working with a professionally managed organization like TCF.
There is absolute faith in the way they are making quality education available for the less privileged children and the transparent way in which they manage their funds. We would like to enable more donation opportunities that will allow TCF to build more schools, hire qualified teachers and ensure our children receive the best education possible,” said CEO of Careem, Junaid Iqbal.
A similar partnership between TCF and Careem last year helped raise PKR1.9 million, which contributed to the education of all the students enrolled in one TCF school for an entire year. The initiative helped in putting more children to school and became a great part of TCF’s education movement. Careem is committed to being more than just a service, and promises to build a better Pakistan by playing its role in making education available for everyone
About TCF: The Citizens Foundation (TCF) is a non-profit organization set up in 1995 by a group of citizens who wanted to bring about positive social change through education. Today, TCF is one of Pakistan’s leading organizations in the field of education for the less privileged. The TCF model is providing quality education to 220,000 children through almost 1,482 purpose-built school units located in the heart of Pakistan’s urban slums and rural communities. The organization ensures that girls represent nearly 50% of overall student enrolment. To magnify its impact, improve enrolment and quality of education, TCF is now adopting Government schools across Pakistan.
About Careem: Careem is the region’s leading ride hailing service with a mission to provide reliable mode of transportation and create millions of jobs. It is an online platform that connects ride seekers to independent service providers. Established in July 2012, Careem’s network is widespread in almost 100 cities across 14 countries in the broader Middle East, including North Africa, Turkey and Pakistan. Operating in Pakistan since March 2016, Careem’s network is spread across 15 cities in Pakistan and growing.