PFDC Sunsilk Fashion Week kicks off in Lahore 9th to 11th of March 2018
PFDC Sunsilk fashion week’s 11th showcase to held 9 -11 March Lahore: In the lead up to the 11th consecutive PFDC Sunsilk Fashion Week [#PSFW18] being held in Lahore from the 9th to 11th of March 2018, the Pakistan Fashion Design Council announce show expansion, designer line-up and segmentation and corporate synergies.
PSFW18 with the introduction of a brand new show, dedicated to the curation and projection of indigenous craft within the high-end design, in collaboration with PEL: introducing the PEL Craft/Design Show with GOLD by Reama Malik. For this dedicated craft show, Sehyr Saigol, chairperson of the Pakistan Fashion Design Council, has herself curated four designers who will be showcasing four ensembles each turning distinct sub-continental craft into updated design led and globally relevant luxury retail pieces. To this end, the chairperson selected artisans and designers, mentoring and monitoring to develop techniques, motifs and skills necessary to update our craft into design led fashion.
Showcasing 4-piece capsule collections each during this show are Akif Mahmood, Hamza Bokhari, Shahroz Tariq and Zonia Anwaar along with jewelry by GOLD by Reama Malik.
Further, the PFDC continues to take the fashion week platform towards an international and global standard. To that end, the Pakistan Fashion Design Council will take the concept of solo and duo shows a step further, having introduced the concept in Pakistan in 2017, by giving each day of fashion week a curated experience featuring a combination of solo designer showcases, grouped designer shows and a dedicated day featuring high street prêt-a-porter and the seasonal retail/lawn showcases. Further, as also introduced last year, #PSFW18 will feature shows divided between two entirely separate show spaces and two independent ramps within the same venue in their respective time slots [no coinciding or simultaneous shows, a first in Pakistan.