“Chai ka Nishaan”: Campaign launched to spread awareness of burns caused through negligence
Shockingly, 80% of all burns on children are caused by something very everyday: the spillage of hot tea. Most of the affected children are below the age of 10, for whom a split second of negligence results in lifelong impact, or worse: in a single hospital, on average 3 to 4 children die due to unbearable consequences of tea spillage.
#DidYouKnow – Every third household in Pakistan has a child burn victim. Shockingly, up to 80% of these cases are caused by something completely avoidable: hot tea spills!! Join the cause! http://www.burns.pk Directed by the brilliant Jami MoorPlease visit http://burns.pk to sign a petition, share this video and raise awareness.BBDO Pakistan Azad Films & our project for #ShalamarHospital / Babar Ali Foundation asks you to take the necessary precautions in order to protect your children. Kyoon ke ye #ChaiKaNishaan kabhi naheen jata.
Posted by Walnut Communications on Saturday, November 2, 2019
In Pakistan, every third household has a burn victim. The fragile skin of a child and the sensitivity of the matter may result in permanent disability, and incidents are not only painful for the victim, but equally disturbing for parents & loved ones.
However, 100% of these incidents can be avoidedthrough some minimal lifestyle changes, awareness, and simple precautions.Hashmat Effendi Burn & Plastic Surgery Department Shalamar Hospital is determined in curing and protecting future generations.
Ms. Hashmat Effendi, (Founder of H.E Burn & Plastic surgery department) while addressing onChai Ka Nishaan Campaign stated, “Our journey to protect our Nation’s children has started. This campaign is not against tea – it is an awareness campaign to teach our society to protect children by keeping hot cups of tea away from them. Kyonkeyeh Chai Ka Nishaankabhinaijata. This is a moment where everyone gets together to spread the awareness! You never know you protect some child’s life by just letting the parents know what they do not know!”
This is a time where everyone needs to come together & play their role, as after all, prevention is better than cure and our ultimate goal is to eliminate such cases.